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Social Media Executive

Posted on 18-Apr-2024
Application Close Date: 29-May-2024
Job Details
Marketing and Communications
Position Type:
Full Time
Job Reference:

Carnival Australia is thrilled to announce an opportunity within P&O Australia for a Social Media Executive to join their dynamic Marketing team. This full-time, 10-month contract role will be situated in Sydney's vibrant Chatswood district and will directly report to the Marketing Manager – Brand and Content. In this position, you'll spearhead the growth of social media channels, focusing on audience expansion and engagement, content creation, organic social media marketing, and community management across P&O Cruises' owned social media platforms. You'll collaborate closely with the wider P&O Marketing team and Corporate Affairs to elevate the P&O brand and contribute to achieving commercial objectives.

We're seeking a candidate who is deeply passionate about both travel and social media, capable of crafting imaginative and compelling social reels and posts across various channels. The ideal candidate keeps a finger on the pulse of content trends, possesses strong creative writing skills, excels in communication, and is adept at managing a dynamic social media calendar with a digital-first approach to brand storytelling.

First things first, check out what is on offer!

  • Competitive base + super + bonus.
  • Work life balance – 9 day (compressed hours) working fortnight with full time pay. Yes, that's a long weekend every fortnight!
  • Offering a hybrid work model – 2 days WFH and 3 days Office.
  • Fantastic Chatswood office location close to shops, public transport, restaurants, gyms and more!
  • Fantastic discount on cruises, onboard product launches, airline, and Hotel discounts through our partners.
  • Accredited as one of the best places to work in Australia in the Great Place to Work® survey 2023.
  • Nominated as one of the best places to work for Women in the Great Place to Work® survey 2023.
  • Click to see more benefits!

Your key responsibilities will include but are not limited to:

  • Concepting, design and creation of compelling social media assets including reels, static
  •  and video content, without the reliance on a design studio or agency.
  • Collaboration with agency partners, influencers/ambassadors, and internal studio teams for additional social media assets as required.
  • Manage relationships with key stakeholders across different business units to develop social media plans and track monthly performance.
  • Offer support and guidance to contracted influencers aboard our ships, ensuring their brand experiences are optimized and all content opportunities are leveraged.
  • Maintain a monthly content calendar that synchronises with Marketing and Corporate Affairs activities.
  • Enhance existing P&O social media channels and establish new ones as needed.
  • Engage with comments in a lively, creative, and consistent tone.
  • Collaborate with Digital Marketing to identify posts in content calendars for boosting through paid media.

About You:

Your profile displays a results-driven, self-assured, and flexible professional who thrives in dynamic environments. Your outstanding organisational abilities and knack for juggling tasks underscore your robust work ethic. While you excel in small team dynamics, your autonomy truly showcases your capabilities. Your agility, keen eye for detail, and knack for presenting data-driven insights and solutions distinguish you. Your adept communication skills foster smooth collaboration with a wide array of senior stakeholders, while your fusion of creativity and analytical prowess guarantees successful project results. If you hold a passion for travel and social engagement, this role is tailor-made to amplify your strengths!

To be successful in the role, you will have demonstrated:

  • Minimum of 4 years' experience in both social media and public relations, boasting exceptional writing skills and adept issue management abilities.
  • Successfully managed social media in fast-paced consumer settings.
  • Valuable understanding of traditional marketing; Marketing degree preferred but not mandatory with relevant experience.
  • Demonstrates creativity and deep immersion in social media.
  • Strong individual skills in the design and creation of social media assets including reels, static and video content.
  • Proficient in content marketing strategies and execution.
  • Skilled in sourcing and managing content development.
  • Seamlessly transitions between creative and analytical marketing.
  • Comprehensive knowledge of major social media platforms and effective utilisation across contexts including Facebook, Instagram, YouTube, TikTok, etc., and how to leverage each platform effectively in different contexts.
  • Shows a keen ability to identify potential negative or crisis situations and apply conflict resolution principles to address them proactively.
  • Thrives under pressure, consistently meets tight deadlines, and maintains a strong work ethic coupled with meticulous attention to detail.
  • Availability for 24-hour on-call duty and weekend work in Australia and overseas when necessary.
  • Possession of a valid passport is mandatory with ability to travel with minimal notice.

We are seeking someone with the right attitude to fit into our fun and supportive culture so, if you meet the above requirements, have a down to earth personality and solid work ethic, please send your resume along with examples of your social media work for consideration. Only suitable candidates will be contacted. Previous applicants need not apply.

About Us:

Carnival Australia is part of the Carnival Corporation, the worlds' leading cruise holiday company, representing iconic brands including P&O Cruises, Princess Cruises, Cunard, Carnival Cruise Lines, Holland America Line and Seabourn. It's an exciting time to join the local team, with the resumption of cruising in Australia! At Carnival Australia we pride ourselves on promoting an inclusive and flexible workplace culture where individual differences are valued.

  • We at Carnival Australia promote diversity and inclusion and encourage applications from all backgrounds and communities, including Aboriginal and Torres Strait Islander communities, the LGBTQIA+ community, and people living with a disability.
  • Suitable candidates will undergo background checks, which may include police checks, skills assessment/testing, and reference checks.
  • In setting expectations, there will be a two-stage interview process and assessment of creative & design skill.
  • Only approved recruiters on our panel will be engaged, and unsolicited resumes from agency recruiters will not be accepted.

Important Notice

Carnival Australia which operates P&O Cruises Australia is aware that some people have received emails claiming to offer employment positions with P&O Cruises Australia. These job offers are false and completely at odds with P&O Cruises' employment practices and have been reported to relevant authorities in Australia. P&O Cruises Australia does not send unsolicited emails offering job opportunities. Career opportunities at Carnival Australia are shown via this website. Should you receive an unsolicited email claiming to offer job opportunities at Carnival Australia or P&O Cruises Australia, you should not respond. Such approaches should be reported to relevant authorities in your country of origin.