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Brand & Retail Marketing Manager

Posted on 25-May-2023
Application Close Date: 15-Jun-2023
Job Details
Marketing and Communications
Position Type:
Full Time
Job Reference:
  • Flexible work environment, including working a 9-day fortnight
  • Hybrid work model with 2 days WFH and 3 days in the office
  • Sydney based role, plenty of parking, close to restaurants, shopping, and train station
  • Full time 12-month max-term contract

A great opportunity to bring your creative and commercial skills to the team as we achieve business objectives through strategic thinking, passion and drive!

Carnival Australia are excited to announce: We are hiring a Brand & Retail Marketing Manager for our Carnival Cruise Line brand on a maternity leave 12 month maxed term contract! Based in our office in Chatswood, Sydney, reporting to the Senior Director of Sales and Marketing, this role is responsible for leading the Marketing team on all Brand, Retail and promotional campaigns in the Australian market – ensuring the marketing team delivers sales and brand targets, via best-in-class, integrated campaigns, that stay true to Carnival's brand. The role includes communications strategy and planning, design, briefing and timely delivery of campaigns for the market – to drive awareness, consideration and sales among Australian consumers.

First things first, check out what is on offer!

  • Competitive base + super
  • Named as one of the best places to work in Australia in the Great Place to Work® survey 2022.
  • Work life balance – 9 day (compressed hours) working fortnight with full time pay. Yes, that's a long weekend every fortnight!
  • Offering a hybrid work model – 2 days WFH and 3 days Office
  • Fantastic Chatswood office location close to shops, public transport, restaurants, gyms and more!
  • An inclusive and diverse proud workforce with an amazing culture
  • Fantastic discount on cruises and onboard product launches
  • Airline and Hotel discounts through our partners
  • Reward & Recognition – attractive incentive schemes and recognition programs
  • Supportive Health & Wellbeing – physical, mental, and financial health benefits

Your key responsibilities will include but are not limited to:

  • Responsible for forging strong professional relationships with Creative and Media agencies;Sponsorship execution; Project Management; and the development of print collateral.
  • Management of the Marketing Budget, including the Consumer Media and production budgets.
  • Delivery of strategy and brief for annual brand campaign across all offline and digital channels (including annual TV/VOD campaign).
  • Creation of the agency brief and appropriate budget allocation
  • Review of creative concepts and selection of concept that best delivers on brief
  • Develop the execution plan for campaign creation – including photo/video shoots and creation of all assets for roll-out across all marketing channels
  • Develop the strategy and communications plan for all consumer campaigns to drive awareness, consideration and sales in the Australian market.
  • Lead the strategy, creation and delivery of brand sponsorship opportunities
  • Managing and motivating direct reports – Marketing Associate and Social Media Executive

About You:

First and foremost, you are highly team-centric, lead from the front, and willing to support the team and others at any level to ensure the delivery of excellence and service at every turn. You have proven track record with an ability to work in a dynamic and fast paced environment whilst ensuring a strong output and accuracy. You're a result driven, engaged, and resilient individual that loves working within a dynamic environment. With extensive experience working across multiple campaigns, you are a confident communicator, and collaborator with a focus on driving performance using data and analytics. You will have strong relationship building skills, sound commercial acumen whilst maintaining a strategic lens to achieve commercial results. Solid retail experience, market knowledge and influencing skills with the ability to be agile and pivot with an entrepreneurial spirit will set you up for success. If you love travel are seeking an opportunity where you can build your career with an industry leader, this role is perfect for you!

To be successful in the role, you will have demonstrated:

  • 7 years Marketing Manager – Agency or media
  • 2 years' experience managing relationships with Agencies (both media and creative)
  • Experience managing media planning: high level of literacy evaluating and optimising media strategies and plans, creative judgement
  • Ability to think and act strategically with communications planning experience
  • Understanding and experience of all key marketing channels: direct, digital, ATL and development of collateral, trade marketing
  • Strong stakeholder management experience having worked cross functionally across a matrix-based organisation.
  • Project and time management skills with effective communication skills both verbal and written
  • Strong insights of marketing financial management – budgets, accruals and forecasting experience

We are seeking someone with the right attitude to fit into our fun and supportive culture so, if you meet the above requirements, have a down to earth personality and solid work ethic, please send your application for consideration. Only suitable candidates will be contacted.

About Us:

Carnival Australia is part of the Carnival Corporation, the worlds' leading cruise holiday company, representing iconic brands including P&O Cruises, Princess Cruises, Cunard, Carnival Cruise Lines, Holland America Line and Seabourn. It's an exciting time to join the local team, with the resumption of cruising in Australia! At Carnival Australia we pride ourselves on promoting an inclusive and flexible workplace culture where individual differences are valued. We are committed to working with people's strengths and encourage applicants to approach us for any necessary adjustments.

*Carnival Australia promotes diversity and inclusion across our workplace and encourages applications from all backgrounds and communities including people from Aboriginal and Torres Strait Islander communities, the LGBTQIA+ community and people living with disability.

*As part of our recruitment process and commitment to safety, suitable candidates will be required to undertake background checks which may include a police check, skills assessment/ testing, and reference checks as part of your application process. In setting expectations, there will be a two-stage interview.

*We will not be accepting unsolicited resumes from Agency recruiters. Any unsolicited resumes submitted will not be eligible for a placement fee. Only approved Recruiters on our panel will be engaged.

Important Notice

Carnival Australia which operates P&O Cruises Australia is aware that some people have received emails claiming to offer employment positions with P&O Cruises Australia. These job offers are false and completely at odds with P&O Cruises' employment practices and have been reported to relevant authorities in Australia. P&O Cruises Australia does not send unsolicited emails offering job opportunities. Career opportunities at Carnival Australia are shown via this website. Should you receive an unsolicited email claiming to offer job opportunities at Carnival Australia or P&O Cruises Australia, you should not respond. Such approaches should be reported to relevant authorities in your country of origin.