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CRM Manager (Maternity Cover Contract)

Posted on 10-Sep-2018
Application Close Date: 01-Oct-2018
Job Details
Marketing and Communications
Position Type:
Full Time
Job Reference:

Carnival Cruise Line is "The World's Most Popular Cruise Line®" with over four and a half million guests travelling every year.  Reporting to the Marketing Director, Carnival Cruise Line Australia, this maternity leave cover contract role will be responsible for contributing to acquisition targets by owning the prospect and customer databases and creating a desire to cruise by communicating Carnival's fun holiday experience and compelling offers via the email channel.  This will include lead nurture, loyalty, retail and booked guest communications - all delivered to encourage prospects and past guests to #ChooseFun! 

Specific responsibilities include:

  • creating and building email marketing campaigns (retail marketing, loyalty program, Casino Guest program)
  • generating, analysing and interpreting the performance of all email campaigns
  • managing Carnival Cruise Line's database - including its growth, leveraging and optimising existing lead generation channels and introducing new channels
  • managing relationships with external agencies and providers 

We seek applications from people with 3+ years' experience in a CRM / email marketing position. As our pricing structures are complex, and we operate in an incredibly fast-paced tactical environment, a retail or travel background is highly preferred. Our successful candidate will bring:

  • significant experience building email templates in Exact Target/Salesforce Marketing Cloud
  • experience working with multiple customer data sets and setting up segmentation, personalisation and targeting
  • experience evaluating and developing digital creative, and testing, optimising and reporting on the success of email campaigns
  • exceptional communication skills, both verbal and written, with a high attention to detail; copy writing experience a plus!
  • experience working with agencies and external stakeholders
  • strong time management and organisational skills, with the ability to work under the pump, not get stressed and multitask to deliver to deadlines 

Most importantly you will bring FUN, enthusiasm and a sense of humour to our fast-paced and passionate team!

Important Notice

Carnival Australia which operates P&O Cruises Australia is aware that some people have received emails claiming to offer employment positions with P&O Cruises Australia. These job offers are false and completely at odds with P&O Cruises' employment practices and have been reported to relevant authorities in Australia. P&O Cruises Australia does not send unsolicited emails offering job opportunities. Career opportunities at Carnival Australia are shown via this website. Should you receive an unsolicited email claiming to offer job opportunities at Carnival Australia or P&O Cruises Australia, you should not respond. Such approaches should be reported to relevant authorities in your country of origin.