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Social Media Manager - P&O Cruises Australia (12 month contract)

Posted on 13-Sep-2017
Application Close Date: 04-Oct-2017
Job Details
Marketing and Communications
Position Type:
Full Time
Job Reference:

It's an exciting time to join P&O Cruises. Our newest ship, Pacific Explorer, has recently joined the fleet (or should we say family), plus we are sailing to more destinations across more itineraries than ever before.


The Social Media Manager will champion social media channel management, content development, social media marketing and community management across P&O Cruises owned social media channels. Reporting to the PR Manager, the role works closely with colleagues responsible for Marketing and Corporate Affairs to enhance the brand and support commercial goals.


Specific responsibilities include:

  • Work with the PR Manager to develop strategic recommendations, content pillars, role of channels, vision, tone of voice and execution plans
  • Drive research analysis, prepare strategy and proposal documents and present to stakeholders in the business
  • Lead and manage external agencies in executing multiple streams of social media activity where appropriate
  • Work with Brand Marketing to source imagery and UGC content, arranging photoshoots, utilizing and repurposing existing client content
  • Work with Digital Marketing to run paid media, set targeting parameters, identifying posts in content calendars to boost, and setting up fan acquisition and other paid advertising
  • Analyse key metrics and tweak strategy as needed



We seek applications from individuals with at least 8 years' combined experience in social media and public relations who demonstrate:

  • Tertiary qualifications in media communications (highly regarded)
  • Ability to manage social media channels in a fast-moving consumer environment
  • Creativity and documented immersion in social media (give links to profiles as examples)
  • The ability to jump from the creative side of marketing to the analytical side
  • In-depth knowledge and understanding of various social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc) and how each platform can be deployed in different scenarios
  • Working knowledge of SEO principles including keyword research and Google Analytics
  • Excellent written communication skills, across a range of formats and audiences
  • Large doses of creativity, initiative and curiosity
  • Strong decision making skills and superior project management skills
  • Strong computer skills, particularly Word, Powerpoint and Excel
  • A commitment to being on 24-hour call and work weekends in Australia and overseas as required.

Important Notice

Carnival Australia which operates P&O Cruises Australia is aware that some people have received emails claiming to offer employment positions with P&O Cruises Australia. These job offers are false and completely at odds with P&O Cruises' employment practices and have been reported to relevant authorities in Australia. P&O Cruises Australia does not send unsolicited emails offering job opportunities. Career opportunities at Carnival Australia are shown via this website. Should you receive an unsolicited email claiming to offer job opportunities at Carnival Australia or P&O Cruises Australia, you should not respond. Such approaches should be reported to relevant authorities in your country of origin.